I had fun collaborating with two designers and the Smarterhome team to create a new home (pun intended!) for users from 4 apps. We revamped their brand image and experience for their mobile app, supporting Smarterhome throughout its changes in business. I also worked on custom illustrations and product animations to bring joy to the app.

I worked closely with the Bain team in building the MVP of their internal tool to support the day-to-day work of complex mergers and acquisitions. An area Bain excels at. I built one of the six core modules (reporting) and helped shape the product through learnings from the pilot program and the team's expertise.

I took on the unique challenge of rethinking a well-known experience: buying movie tickets. I partnered with Hollywood.com and leveraged their research to build a new solution. I led the definition of two key differentiator features, created prototypes that led the way to a business partnership with AMC theaters, and defined the visual language of the app.

I worked closely with Miami Heat's marketing team to revamp the web experience and increase revenue through critical flows. We defined the information architecture, focusing on an engaging experience and easy ticket access. The new homepage and visual language supported the Heat's theme changes throughout the season, a distinctive aspect of the brand. This work shaped the new vision for the entire site.